It is not just about pretty dresses. The fashion industry is a multibillion-dollar global engine. It churns out everything from haute couture to cheap fast fashion. But beneath the shiny store windows lies a complex machine.
The system has four distinct levels. First, there is raw material production. This means fibers and textiles. Leather and fur count too.
Next, designers and manufacturers make the clothes. Contractors help too.
Then comes retail sales. You buy the item.
Finally, advertising and promotion push you to buy.
These sectors are separate. They are also interdependent. They all serve one goal. Satisfy consumer demand for apparel.
But they must do it while making a profit. That is the real drive. Not just style. Profit.
